How to be a better customer in the short term, says Nordstrom

The best way to be more successful at the end of a customer’s shopping experience is to make the first impression first.Nordstrom’s first impression on the customer is to get them to shop with you, rather than making a purchase.When Nordstrom launched in 2018, it was the first retailer to offer the ability to shop […]

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Why do FIFA’s richest footballers invest in the media?

FIFA, the world’s most prestigious football league, is one of the worlds most important sports institutions, with billions of fans across the globe.But how many of these fans have access to information?A number of players, managers, executives and owners have invested in a number of different media outlets, with many of them doing so for […]

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